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Guide

How to choose an ERP for a growing company

The signs you have outgrown your tools, who should decide, how pricing models really compare, what to test in a trial and what an implementation should cost.

Updated 11 October 20266 min readFacts checked on 10 October 2026

In short

  • Start from the work: run one real order, from quotation to cash, in every system on your shortlist.
  • Compare the total cost for your real team: daily users, employees who only use self-service, payroll and onboarding.
  • Check the exit before you sign: export everything during the trial and open the files.
  • Plan around deadlines such as e-invoicing mandates, not around a demo date.
  • About 60% of software buyers said they regretted a purchase made in the previous 18 months (Capterra survey, 2025).

Signs you have outgrown your tools

  • The same customer, item or order is typed into more than one system.
  • Stock and cash figures arrive at the end of the month, and they disagree.
  • A second branch, company or currency has turned month end into a spreadsheet project.
  • Approvals happen in chat, with no record of who agreed to what.
  • An e-invoicing deadline, an audit or a bank is asking for records your tools cannot produce.

One of these is a nuisance. Three or more is a sign that the business has outgrown an accounting app and spreadsheets.

Who should decide

Buying groups for business software are getting smaller: in G2's 2025 survey of 1,169 buyers, groups of three or four people were becoming more common than the five to eight of earlier years.

In a company of 10 to 250 people the core is often the owner or managing director, the finance lead and the external accountant or tax adviser. Add the operations manager who will live in the system every day.

How you research matters as well. In a G2 survey published in April 2026, 51% of software buyers said they now start research in an AI chatbot more often than in a search engine, and 69% chose a different vendor from the one they first planned because of a chatbot's recommendation. Check what any answer tells you against the vendor's own pages.

How pricing models compare

Four pricing models are common, and the same team can cost very different amounts under each. Examples are list prices we read on 10 October 2026, excluding VAT.

ModelHow it worksWho prices this way
Per userEveryone who signs in pays; some vendors sell cheaper light usersOdoo Standard, US$16.90 per user a month on its Gulf price list; light users US$5.90
Per employeeEvery employee on the payroll is licensedZoho One All Employee, from US$37 per employee a month
Per organisation, users includedOne plan price with a set number of usersZoho Books Standard in Saudi Arabia, SAR 60 a month with 3 users; QuickBooks Online Essentials, US$85 a month with 3 users (US)
Users included, then per userA plan price with users included, then a price for each extra userDynamoOS Dynamo ERP, $39 a month with 3 users, then $13 per user

Work it out for your real team: how many people work in the system every day, how many only request leave or approve expenses, and how many are on payroll. A company of 50 with 10 daily users looks cheap under one model and expensive under another.

Ask about seat minimums too. When we researched our own pricing we found none at Odoo, Zoho One or Microsoft Dynamics 365 Business Central.

Questions to ask every vendor

  • Which apps come with this price, and what costs extra: payroll, storage, AI, e-invoicing?
  • Who counts as a paid user, and what do employees who only use self-service cost?
  • Does it work in our languages and currencies, and does it cover our country's e-invoicing and tax returns today?
  • Can we export all our records in standard formats at any time, and what happens to our data if we leave?
  • What does onboarding cost, how many hours does it include, and who does the work?
  • Is there a public price list, and a trial we can run ourselves?

Run a real trial

  1. Pick one real order and run it end to end: quotation, order, purchase, delivery, invoice and payment.
  2. Invite the people who will use the system, not only the people who buy it.
  3. Import a slice of real data: a hundred customers and items is enough to see the gaps.
  4. Close a practice month: post the invoices, reconcile a bank statement and read the reports.
  5. Export everything at the end and open the files.

What an implementation should cost

Implementation is where costs and timelines drift. Published figures range widely: Odoo sells Success Packs of prepaid hours, from 4 hours for US$458.82 up to 200 hours on its Gulf price list, and third-party guides put a NetSuite implementation at US$25,000 to US$150,000 or more.

For a company of 10 to 250 people, prefer fixed scopes with the hours written down, and a plan for importing your data and training your team. Ask what happens when the hours run out.

Plan around your deadlines

Deadlines often decide the timing. In Saudi Arabia, Wave 25 businesses must integrate e-invoicing by 1 February 2027. In the UAE, businesses with revenue of AED 50 million or more must appoint an e-invoicing provider by 30 October 2026, and the rest by 31 March 2027. In the UK, e-invoicing for VAT invoices between businesses and to government starts in April 2029.

Work back from the date: choose, import, test and train before it, not after it.

Avoid the purchase you regret

In Capterra's 2025 survey of 3,500 buyers, about 60% said they had regretted a software purchase in the previous 18 months, according to published summaries of the survey. The checks that help most are the ones in this guide: a real trial, the total cost for your real team, and an exit you have tested.

Where DynamoOS fits

DynamoOS is built for companies of about 10 to 250 people that buy, stock, sell and deliver, often across currencies, companies or countries. It has 25 connected apps that work from the same data, a public price list in five currencies with 3 full users included in every plan, every employee free for self-service, English or Arabic with the Arabic interface in preview, and the Saudi Arabia pack included.

It is not the right choice for groups of more than 1,000 employees that need global consolidation, or for companies that only need to send invoices. Onboarding packs are fixed-price: Quick start (4 hours, $400), Guided setup (12 hours, $1,350) and the Implementation pack (25 hours, $2,250).

Questions

Something we have not answered?

Talk to us
  • How long does choosing an ERP take?

    Most UK buyers settle on a purchase within four months, according to published summaries of Capterra's 2025 UK research. A focused trial with one real order can bring the shortlisting stage down to a few weeks.

  • Should we choose by features or by price?

    By fit first: run your own order through each system. Then compare the total cost for your real team, including the people who only need self-service, payroll and onboarding.

  • Where do hidden costs usually sit?

    Look at the people who are not daily users: some vendors charge for light users or for every employee. Then add onboarding hours, storage and add-ons, and ask for the total for your team in writing.

Sources

Read on 10 October 2026. Official sources first; advisers' and survey summaries are named as such.

  1. G2, buyer behaviour in 2025 (14 May 2025) (opens in a new tab)
  2. G2, In the Answer Economy (15 April 2026) (opens in a new tab)
  3. Capterra, 2025 Tech Trends (summary) (opens in a new tab)
  4. Capterra UK, software buying trends 2025 (summary) (opens in a new tab)
  5. Odoo, pricing (Gulf price list) (opens in a new tab)
  6. Odoo, Success Packs (opens in a new tab)
  7. Zoho, pricing for small teams (opens in a new tab)
  8. Zoho One, pricing FAQ (opens in a new tab)
  9. Zoho Books, pricing in Saudi Arabia (opens in a new tab)
  10. QuickBooks Online, pricing (US) (opens in a new tab)
  11. Microsoft Dynamics 365 Business Central, pricing (opens in a new tab)
  12. Redress Compliance, Oracle NetSuite licensing guide (third party) (opens in a new tab)
  13. ZATCA, Wave 25 of e-invoicing integration (24 July 2026) (opens in a new tab)
  14. UAE Ministerial Resolution No. 66 of 2026 (PDF) (opens in a new tab)
  15. GOV.UK, Promoting electronic invoicing: consultation response (26 November 2025) (opens in a new tab)

Put DynamoOS on your shortlist and test it properly.

Start a 14-day free trial with every app, no card, and run one real order through it.